September 17, 2019

Will “Dragon Tattoo” Send Consumers to H&M?

I loved the “Dragon Tattoo” books and await the film’s opening.  The movie’s costume designer, Trish Summerville, collaborated on a capsule collection with H&M.  Will the movie’s hero, Lisbeth Salander, who’s fashion sensibility is black & leather send people shopping?   Motorcycle jackets, hoodie sweatshirts, black leggings –  too bad H&M can’t sell Lisbeth’s fearlessness.  Now, I’d buy that!

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