February 22, 2017

Celebrities and Weight Loss

Most of my women friends tell me they could stand to loose a few pounds.  Who and what diet influences them?   Oprah Winfrey’s 30 pound weight loss http://www.eonline.com/news/773364/oprah-winfrey-showcases-her-30-pound-weight-loss-on-the-red-carpet is one of the more successful celebrity influenced diets.   Celebrities as spokes person tends to work, especially if the person is someone women can relate.  For example, […]

A Double Vision, Doubles Exposure

LaVerne Cox hit Entertainment Weekly’s pre-Emmy party in Jay Godfrey’s Moore jumpsuit, while Jana Kramer wore the blush version to Good Morning America (pictured in OK Magazine).  Bring brand awareness to the media by showing multiple celebrities discovering your product

The Business Behind Red Carpet Product Placement

Is there an “Award Show Season”?  Absolutely!   Just one look at the schedule and you’ll know it is time to get busy!  Will Work for Shoes is an easy to read guide that will help you get your product in front of a celebrity.  https://editorial.rottentomatoes.com/article/2015-2016-awards-season-schedule/  

J Lo’s Celebrity Marketing Misses The Target

 Unless you’re visiting another planet, you’ve seen those pricey produced Fiat commercials with Jennifer Lopez as the new “face” of Fiat.  It seems that “Jenny from the block” commercials aren’t actually filmed in the Bronx.  I’m a fan of Jennifer’s but that news doesn’t bother me as much as the fact that I simply don’t believe […]

Celebrity Product Placement Scene Over and Over

 Thanks to “stylist to the stars“, Phillip Bloch, for taking a chance and styling Ms Hines in Georges Chakra for the Emmy Awards in 2006.  Georges was a new client, still unknown in the US, when Phillip hand picked this gown for Cheryl.  What does Phillip have to say about trying an unknown designer?  “I […]