November 26, 2020

How To Get A Star to Use Your Product – Bloomberg Businessweek

  Will Work For Shoes Featured In Bloomberg Businessweek Bloomberg Businessweek features "Will Work For Shoes – The Big Business Behind The Red Carpet" and Susan J Ashbrook’s tips to put your product into the hands of a celebrity

Celebrity Product Placement Scene Over and Over

 Thanks to “stylist to the stars“, Phillip Bloch, for taking a chance and styling Ms Hines in Georges Chakra for the Emmy Awards in 2006.  Georges was a new client, still unknown in the US, when Phillip hand picked this gown for Cheryl.  What does Phillip have to say about trying an unknown designer?  “I […]

Connect With Fashionable Celebrities Who Give Back

Mary Kate and Ashley Olsen know how to make happy feet! The twins treated children in Honduras with one-on-one shoe fittings on behalf on TOMS.   The young actresses partnered with the charitable brand to create a limited-edition line of shoes through their label The Row.   Want a pair?  The shoes are available in gray, black and […]

Time For a Change – Picking the Right Celebrity For Your Product

 Swiss watchmaker TAG Heuer has announced an end to their 10 year relationship with Tiger Woods.    TAG Heuer stopped promoting the golfer in 2009 after revelations about his marital troubles.  Tiger designed a watch for the company, which they will continue to support through sales and the golfer’s charity foundation.  10 years is a long run, but it’s […]

LA Times “All The Rage” review

The LA Times “All The Rage” musings on current culture reviews “Will Work For Shoes” http://latimesblogs.latimes.com/alltherage/2011/08/author-shares-secrets-of-celebrity-marketing.html