March 30, 2017

Celebrities and Weight Loss

Most of my women friends tell me they could stand to loose a few pounds.  Who and what diet influences them?   Oprah Winfrey’s 30 pound weight loss http://www.eonline.com/news/773364/oprah-winfrey-showcases-her-30-pound-weight-loss-on-the-red-carpet is one of the more successful celebrity influenced diets.   Celebrities as spokes person tends to work, especially if the person is someone women can relate.  For example, […]

A Double Vision, Doubles Exposure

LaVerne Cox hit Entertainment Weekly’s pre-Emmy party in Jay Godfrey’s Moore jumpsuit, while Jana Kramer wore the blush version to Good Morning America (pictured in OK Magazine).  Bring brand awareness to the media by showing multiple celebrities discovering your product

The Business Behind Red Carpet Product Placement

Is there an “Award Show Season”?  Absolutely!   Just one look at the schedule and you’ll know it is time to get busy!  Will Work for Shoes is an easy to read guide that will help you get your product in front of a celebrity.  https://editorial.rottentomatoes.com/article/2015-2016-awards-season-schedule/  

J Lo’s Celebrity Marketing Misses The Target

 Unless you’re visiting another planet, you’ve seen those pricey produced Fiat commercials with Jennifer Lopez as the new “face” of Fiat.  It seems that “Jenny from the block” commercials aren’t actually filmed in the Bronx.  I’m a fan of Jennifer’s but that news doesn’t bother me as much as the fact that I simply don’t believe […]

Making Your Red Carpet Event Work

What can you do when you can’t connect with a celebrity? Don’t re-invent the wheel!  Huge brands look for intimate events to connect with local clients.  Louis Vuitton, Kate Spade and Tommy Bahama are just a few companies that offer local events for small groups after store hours AND sometimes they offer up snacks and […]