August 20, 2019

Marketing a Celebrity Owned Product Increases It’s Value

 How much is Keith Richard’s car worth?  Bonham’s auction house wasn’t shy to use The Rolling Stones and Keith’s name to market the car.  Add the glamour of the guitarist driving the 1950 Pontiac Chieftain convertible in the South of France while making “Exile on Main Street” and the value doubled.   The car was valued between $28,650 to $35,000 and sold for $65,554.  Some old rock bands never go out of style!








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