May 24, 2019

Know Thy Customer – Selecting The Best Celebrity to Promote Your Brand

Willow Smith

If you make a sassy hair ornament that would attract Willow Smith for her new video “Whip My Hair 2”, you certainly wouldn’t want Betty White on your target list. We all love Betty White, but make sure you find celebrities with a similar age range, fan base and appreciation for your product.  Vanity Fair Magazine, experienced pro’s in celebrity cover selection, failed when they booked Justin Bieber for their February cover.  The issue looks to be one of the top three worst sellers for the magazine at only 246,000 copies.  “Who knew 12-year-olds didn’t buy magazines?” said a Vanity Fair spokeswoman.

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