May 29, 2020

Has Celebrity Product Placement Gone Too Far?

After this year’s Golden Globe Awards, actress Jamie Lee Curtis took to her social media to complain about Fiji Water’s blatant promotion and photobomb from the young woman holding the brand’s water. Has celebrity product placement gone too far? Did Fiji Water capture an audience with this promotion? While Ms. Curtis had plenty to say (which was picked up by major media), no comment was issued by the water company.

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