November 19, 2017

Do Celebrities Still Influence Consumers

Do celebrities still influence consumers?  The answer is a quantified “yes”.  Yes if the celebrity fits your age group, yes if the price fits your budget and yes if the product adds something unique to your wardrobe.  Accessories are generally the product where a celebrity has the most impact.   The photo of Angelina Jolie shopping “just like us”, wearing comfortable and chic K Jacques summer sandals sends the right message to a consumer’s pocket book.

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