February 21, 2018

Look to Partnerships for Added Exposure

Vera Wang branched out to partner with US National Skating Champion Nathan Chen. He dazzled with his remarkable athleticism and quadruple jumps, not to mention his new Vera Wang costumes.

Secrets to Connect With a Celebrity

My book is full of secrets to help connect with a celebrity.  For fashion products, loaning for photo shoots is a winning idea!  Beautiful Zoe McLellen borrowed a Brian Rennie Basler gown for a photo shoot and it was love at first sight – every time she hit the red carpet (and photos shown around […]

Celebrity Seeding

Want to know more about how to get your product into the hands of a celebrity?  It’s called celebrity seeding and it works!  Read on!

Work Directly With Fashion Designers

Style and husband may have changed but #HerveLegerLeroux dress still looks great #Oscars. The beginning of Film Fashion and working directly with so many talented fashion designers.

FTC Regulators Look at Celeb’s Social Media Endorsements

Social-Media Stars Are Turning Heads—of Regulators Regulators say financial rewards to influencers—even if made without explicit demands in return—can run afoul of deceptive-marketing rules Actress Shay Mitchell, of the TV show ‘Pretty Little Liars,’ is one of 21 social-media influencers contacted by the Federal Trade Commission in recent months over Instagram posts mentioning brands. Shown, […]