April 18, 2019

Brands Partner With Influencers

Ralph Lauren Continues to Mix-it Up

I’m always interested to learn how Ralph Lauren continues to mix things up. He was my very first client! This time coffee + fashion show = younger customer https://www.wsj.com/articles/why-ralph-lauren-served-up-fashion-with-coffee-11549656024 https://www.wsj.com/articles/why-ralph-lauren-served-up-fashion-with-coffee-11549656024

The Power of a VIP’s Influence

No doubt about it, a celebrity can still influence consumers. There is no better example than the Duchess of Sussex’s white tennis shoes. The simple shoes were just named the worlds hottest shoes! Will you purchase a pair? https://www.msn.com/en-us/lifestyle/lifestyle-buzz/meghan-markles-ordinary-sneakers-were-just-named-worlds-hottest-shoes/ar-BBTiZyV?li=BBnbfcL&ocid=oie8fvrt

Has Celebrity Product Placement Gone Too Far?

After this year’s Golden Globe Awards, actress Jamie Lee Curtis took to her social media to complain about Fiji Water’s blatant promotion and photobomb from the young woman holding the brand’s water. Has celebrity product placement gone too far? Did Fiji Water capture an audience with this promotion? While Ms. Curtis had plenty to say […]

How to Get Your Product into the Hands of a Celebrity

Think the red carpet is just for formal events? Will Work For Shoes book gives all the behind the scene secrets to help you get your product into the hands of a celeb. There are red carpet events every week-end and many are jean casual. Think the Sundance Film Festival, Coachella and more….