August 18, 2017

Shoe Enthusiast Kimberly Guilfoyle

Put your politics aside shoe aficionados – Kimberly Guilfoyle is front and center every night on Fox TV’s “The Five”.  Don’t miss the product placement opportunity to showcase your brand of shoes.  This kind of visibility is better than any red carpet.



Celebrities and Their Social Media

I am frequently asked if all celebrities get paid to promote products on their social media?  While many celebs do get paid, especially if they have a huge number of followers, there are just as many who don’t always get paid.  Case in point – Molly Sims generously “obsessed” over Angels on My Pillow wrapaboo […]



Michael Kors buys Jimmy Choo

Oh Oh red carpet favorite Jimmy Choo might get more expensive. Michael Kors bought them for 1.2 billion. http://fortune.com/2017/07/25/michael-kors-is-buying-shoemaker-jimmy-choos-for-1-2-billion/



Do Celebrities Still Influence Consumers

Do celebrities still influence consumers?  The answer is a quantified “yes”.  Yes if the celebrity fits your age group, yes if the price fits your budget and yes if the product adds something unique to your wardrobe.  Accessories are generally the product where a celebrity has the most impact.   The photo of Angelina Jolie […]



Finding the Right Fit

A good fit! RAJ Swim + Time Inc partner up for Sports Illustrated edition swimwear