March 29, 2024

Do Celebrities Influence Consumers?

Steve McQueen Still Sells: The Impact and Influence of a Hollywood Superstar on Fashion by   Eric Labanauskas in   Branding, Personal Branding It’s one thing to have a company invite you to endorse their product, and – at least in the case of fashion – wear it on their behalf. It’s completely another when they […]

Fashion’s Secret Social Media Weapon

https://www.wsj.com/articles/models-are-fashions-secret-social-media-weapons-1489233603

Working With Hollywood Stylists

I’m frequently asked about working with Hollywood stylists – how do they pick designer clothing for their celebrity clients?  The best stylists are the ones who explore and research a lot of fashion.  They try to see and read as much as they can, both in person and online.  They visit stores, designers studios and […]

Nichole Dwyer – Fashion Marketing & Management, The Art Institute of California, Los Angeles

Susan was such an inspiration to our students!  Being able to hear Susan’s experiences of product placement and marketing with celebrities gave our students new perspectives into the reality of it all. After implementing the book in my PR & Marketing class, it was the one read that students looked forward to discussing in class […]

Who Promotes Affordable Fashion Better Than Celebrities?

Consumers usually look to celebrities to influence their discretionary spending, but this year it’s been the “People’s Princess” Kate Middleton and our own First Lady Michelle Obama who lead the way.  The Princess wore a blue Zara dress the day after her wedding and has showed off her legs with nylon stockings, which the stocking […]