June 27, 2017

Do Movies Still Influence Fashion

I still believe film can influence fashion.   Wonder Woman’s Gal Gadot walked into a party scene (in the film) and into history as a scene stealer in her stunning blue gown.  Look for the color blue to influence fashion designers as the color of the season. http://www.whowhatwear.com/fashion-in-film-the-most-iconic-onscreen-looks/slide2

16 Year Old Cautious How He Works With Celebrities

This teenager is making bank. Benjamin Kapelushnik — who goes by Benjamin “Kickz” — is the wildly successful 16-year-old from Florida whose Instagram boasts a life of luxury. He’s the young entrepreneur behind the rare sneaker reselling website, Sneakerdon.com, Lauren Schwartzberg writes in a recent profile in New York Magazine. He told New York Magazine that […]

Neutrogena Marketing Pioneer’s Bright Ideas

I don’t often read obituaries but Lloyd Cotsen’s caught my eye.  At his father-in-law’s Los Angeles cosmetics company, the young college graduate was given the responsibility of marketing an unknown amber-colored bar of soap called Neutrogena.   To give the soap prestige, he persuaded upscale hotels to put the soap in guest rooms.  He invited […]

Do Celebrities Influence Consumers?

Steve McQueen Still Sells: The Impact and Influence of a Hollywood Superstar on Fashion by   Eric Labanauskas in   Branding, Personal Branding It’s one thing to have a company invite you to endorse their product, and – at least in the case of fashion – wear it on their behalf. It’s completely another when they […]

Double Vision

US Weekly, January 2017 Two celebrities wearing the same outfit?  Double the vision, double your chances of catching an editor’s attention.  The phrase “the more the merrier” can really pay off, especially when it is so hard to grab an editor’s eye.