September 24, 2020

The Power of Celebrity Product Placement

It doesn’t matter if your product is high-end or low-end. If you have a product you wish to promote, there is no reason not to take advantage of the power of celebrities to influence consumers. Just ask UGG boots!

The Red Carpet Is An Opportunity to Promote Product

It’s officially “Award Show” season in Hollywood and an endless opportunity to promote product on the red carpet. Ask Elizabeth Hurley – Elizabeth went from Hugh Grant’s girlfriend to “it girl” when she wore the Versace safety pin gown (altered within an inch of her life) landing photos in all fashion media.

Will Work For Shoes

Through a combination of star-studded stories and practical tips, Susan Ashbrook shows you how placing product with celebrities—on the red carpet, on screens, or on the web—is a glamorous fast-track to brand recognition and sales Will Work for Shoes offers a wealth of helpful strategies that companies can use to capitalize on the consumer influence […]