August 19, 2019

Archives for February 2019

Brands Partner With Influencers

Ralph Lauren Continues to Mix-it Up

I’m always interested to learn how Ralph Lauren continues to mix things up. He was my very first client! This time coffee + fashion show = younger customer https://www.wsj.com/articles/why-ralph-lauren-served-up-fashion-with-coffee-11549656024 https://www.wsj.com/articles/why-ralph-lauren-served-up-fashion-with-coffee-11549656024

The Power of a VIP’s Influence

No doubt about it, a celebrity can still influence consumers. There is no better example than the Duchess of Sussex’s white tennis shoes. The simple shoes were just named the worlds hottest shoes! Will you purchase a pair? https://www.msn.com/en-us/lifestyle/lifestyle-buzz/meghan-markles-ordinary-sneakers-were-just-named-worlds-hottest-shoes/ar-BBTiZyV?li=BBnbfcL&ocid=oie8fvrt