May 25, 2018

Archives for May 2018

Loaning Product to a Celebrity Has Its Downside

The down side to loaning product to a celebrity. It happens… this case, a good ending.

When Celebrity Product Placement Goes Wrong

I can tell you this happens (although not often) – when a celebrity changes their mind.  It looks like the Tom Ford and his team were gracious, especially after all their hard work, but Mrs. Clooney decided to ignore their understandable request.   I’m no fashion critic, but as one of the hosts of the MET […]

Do Celebrity Gifting Suites Work?

Coachella closes but I’m frequently asked if gifting celebs are a good way to pair brands with celebs.  Check out Business Insider’s insider article on how it all works.