January 23, 2018

Archives for January 2018

Celebrities and Their Social Media

A client doesn’t care if they get print press – only if a celeb posts on their social media. Here is why! What Happens When You Reach a Million Instagram Followers The coveted ‘M’ can bring influencer status and lucrative marketing deals A photo of celebrity Chrissy Teigen posted to Patrick Ta’s Instagram account. PHOTO: PATRICKTA By […]

Look to Partnerships for Added Exposure

Vera Wang branched out to partner with US National Skating Champion Nathan Chen. He dazzled with his remarkable athleticism and quadruple jumps, not to mention his new Vera Wang costumes.

Secrets to Connect With a Celebrity

My book is full of secrets to help connect with a celebrity.  For fashion products, loaning for photo shoots is a winning idea!  Beautiful Zoe McLellen borrowed a Brian Rennie Basler gown for a photo shoot and it was love at first sight – every time she hit the red carpet (and photos shown around […]