October 24, 2020

Archives for December 17, 2017

FTC Regulators Look at Celeb’s Social Media Endorsements

Social-Media Stars Are Turning Heads—of Regulators Regulators say financial rewards to influencers—even if made without explicit demands in return—can run afoul of deceptive-marketing rules Actress Shay Mitchell, of the TV show ‘Pretty Little Liars,’ is one of 21 social-media influencers contacted by the Federal Trade Commission in recent months over Instagram posts mentioning brands. Shown, […]