July 9, 2020

Archives for March 26, 2013

Tiger Woods Red Shirt Generates Sales

What Tiger Woods and other golfers wear at every major championship is carefully planned by their apparel sponsors months in advance.  Hours of TV exposure, photos on magazine covers, websites and newspapers mean sales.  Winning a tournament can raise sales 10 percent,” said Tiss Dahan, the senior director of global apparel at Adidas Golf.