The 2012 Emmy Awards were a rainbow of color – and worth thousands of dollars. Looking for celeb trends for less? Susan J Ashbrook describes Emmy looks for less on KTLA for your own red carpet award.
Archives for 2012
Justin Bieber, Carly Rae Jepsen And Youtube
September 17, 2012 by
Now that’s what I call using social media! When Justin Bieber’s manager, Scooter Braun, signed Carly Rae Jepsen he gave Bieber a fifty-per-cent cut. Braun told him, “We’ll be partners, put her on your tour, sing a song with her.” Bieber’s homemade video of him horsing around to Jepsen’s “Call Me Maybe” got forty-eight million […]
Who Promotes Affordable Fashion Better Than Celebrities?
September 16, 2012 by
Consumers usually look to celebrities to influence their discretionary spending, but this year it’s been the “People’s Princess” Kate Middleton and our own First Lady Michelle Obama who lead the way. The Princess wore a blue Zara dress the day after her wedding and has showed off her legs with nylon stockings, which the stocking […]
2012 Olympics Marketing Coup
August 3, 2012 by
Addicted to the Olympics? Then you’ve noticed “Beats” headphone brand by Dr. Dre. The fashion accessory/headsets have been worn by so many athletes, especially as they are warming up for their events. Athletes are not suppose to promote sponsors (Rule 40) but Dr. Dre has pulled off the marketing coup of the entire Olympics. How did he pull […]
Basketball Players Lensless Glasses Influence Consumers
August 2, 2012 by
Basketball players and their lensless eyewear are the latest to stir up the consumer looking to express themselves through a fashion accessory. LeBron James, Russell Westbrook and a handful of other players look “nerd chic” for a fashion statement. Now anyone can feel like John Lennon, Sarah Palin or Elton John.
