March 30, 2017

Archives for May 2012

Wedding Gown Designer Benefits from Facebook Wedding

 Priscilla Chan – the new wife of Facebook’s Mark Zuckerberg created an overnight sensation for wedding gown designer Claire Pettibone.  Associated Press + cover of People Magazine are a few examples of press Ms. Pettibone received with images of the wedding gown.  Need proof on what a VIP can do to build brand awareness?  The […]

Can’t Find A Pair of Jeans – Pick a Celebrity That Looks Like You!

People StyleWatch said 52% of its readers are influenced by the denim celebrities wear.  It wasn’t the level of the celebrity as much as how much they resembled the reader – there are so many choices!

Katniss & The Hunger Games Making Archery Cool

 Kids are going gaga for archery weeks after the release of the movie “The Hunger Games”.  Associated Press reports that there is a 20% increase in the sale of archery equipment, “All of a sudden sales of bows have, like, tripled,” said Paul Haines, a salesman at the Ramsey Outdoor store in Paramus, N.J.  Heroine Katniss — a […]

Marketing a Celebrity Owned Product Increases It’s Value

 How much is Keith Richard’s car worth?  Bonham’s auction house wasn’t shy to use The Rolling Stones and Keith’s name to market the car.  Add the glamour of the guitarist driving the 1950 Pontiac Chieftain convertible in the South of France while making “Exile on Main Street” and the value doubled.   The car was valued […]