March 29, 2024

Archives for 2011

Halloween Product Placement for Heidi Klum’s Yearly Party

If you produce Halloween products, it’s not too soon to hit up Heidi Klum.  Heidi and her beau Seal, host a yearly Halloween party that certainly captures attention.    At NYC’s fashion week, Heidi Klum checked out FEED designer, Lauren Bush’s, trick or treat bags. Proceeds for the bag’s benefit UNICEF. “Each bag purchased provides a […]

Success For a Dress Article – Will Work For Shoes

Fun interview with Toronto’s National Star newspaper kicking off Toronto Film Festival  http://www.nationalpost.com/opinion/columnists/Success+dress/5374343/story.html

The CFDA (Counsel of Fashion Designers of America) Comments About “Will Work For Shoes”

I finally read your book this weekend – very much enjoyed it.  Posted today on our facebook and just sent out a tweet to our 56000 followers.  Both linked to your website.  So inspiring to hear from someone who has created their own business and really has utilized all of  their competitive advantages.  Was interesting […]

Celebrity Marketing Backfire

Novak Djokovic proudly told the WSJ he was “convinced” a $75,000 CVAC pod pressure chamber  (something like Lady Gaga’s entrance maker at a Music Award show), helped his game.  “I think it really helps – not with muscle but more with recovery after an exhausting set”.  I’m sure the company was thrilled the #1 seed tennis […]

Food Website Takes A Bite Into Celebrity Marketing

 Celebrity marketing abounds, even when it comes to promoting a food website.  Founders of Thefood-life.com looked to Nicole Richie to open up about her travel-friendly food regimen in a post that ran in August. “Nicole Richie is very health-conscious…She always carries this special type of seaweed that gives her energy,” said Michael King in WWD.  […]