February 19, 2020

Archives for 2011

Chicago’s Fashion Group Gave Rave Reviews to Susan J Ashbrook

Susan Glick, Vice President of Women’s Apparel Merchandise Mart Properties, said “This fashion savvy group (Chicago’s Fashion Group International) gave you rave reviews. I wish you much success with your book and all your future endeavors.”

Santa Barbara News Press Feature – Susan J Ashbrook

Who are you wearing? : Author describes career in celebrity product placementMARILYN MCMAHON, NEWS-PRESS STAFF WRITER October 10, 2011 6:08 AM Susan Ashbrook, who describes herself tongue-in-cheek as a celebrity marketing connoisseur, has written a how-to book for small business owners and entrepreneurs — “anyone who looks at celebrities and thinks, ‘I have a product. […]

How To Get A Star to Use Your Product – Bloomberg Businessweek

  Will Work For Shoes Featured In Bloomberg Businessweek Bloomberg Businessweek features "Will Work For Shoes – The Big Business Behind The Red Carpet" and Susan J Ashbrook’s tips to put your product into the hands of a celebrity

The Spotlight On Celebrity Marketing

Every celebrity is an entrepreneur, and like most entrepreneurs, some are better than others.   It’s up to the celebrity to find ways to promote themselves. So, in between acting and singing gigs, the Olsen Twins, Jessica Simpson and Gwen Stefani have carved out secondary careers in the apparel business.  Let’s not forget multi-million dollar boxer […]

Will Men Wear UGG Boots + Finding the Perfect Celebrity Partner

Furry footware brand UGG boots aren’t just for girls anymore.  The brand conquered Hollywood with the likes of Kate Hudson and Megan Fox.  Celebrity product placement helped sky rocket sales.  Tom Brady is the latest model of a new advertising campaign.  Brandy confessed he took ribbing from his teammates for the ad – until Brady gave them […]